just a simple country boy from Colorado. But
I learned a thing or two on the farm. And twelve years of winning
I learned that hard work is often the difference between success
and failure winning and losing. Successful campaigns arent
made by magic; rather they are created with hard work and discipline.
In campaigns (just like real life) there will be times when you
go up against somebody smarter than you, slicker than you, with
more money, more experience or a well-connected family. Thats
life - theres not much you can do about those circumstances.
But you control your effort. You can work a little harder, go a
little farther, be more willing to do the little things the
tasks no one else is willing or able to do. It makes a difference.
After hard work, you must have attitude and be enthusiastic about
your campaign or issue. You will not win if you do not believe you
can win. Among political insiders today, its fashionable to
be cynical, to tell you why you cant do something.
Finding a way to get it done takes brains and guts. Too many people
in politics dont have enough of either.
My grandfather once told me, riding the fence can give you
a mighty sore crotch that was his colorful way of saying
make a decision. It takes guts to make a quick decision.
It takes judgment to make a good one. In politics, you need both.
If you believe you can win, make good decisions and work hard, you
still need a plan or focus. You must know where you are, where youre
going and how to get there. Experts and pundits talk about strategic
development and quantifiable objectives, - thats just
a fancy way of saying: make a plan and measure progress.
Whenever possible, keep it simple.
Finally: loyalty. Cynics and pessimists think loyalty is outdated
- but I believe that a good team will beat a good individual every
time. And teams dont work without trust and loyalty. Real
loyalty is a two-way street, thats what makes it work.
Hard work. Enthusiasm. Judgment. Focus. Loyalty. A strong hand has
five parts (fingers) that must work together to be effective
a strong philosophy does too. And thats what you get when
we shake hands and I commit to your organization, issue or campaign.
Berg has managed and directed numerous successful and award-winning
political or public relations campaigns. Over the past 12 years,
he served as Political Director for a major political & PR firm
and Chief-of-Staff for two different California Legislators.
political experience includes serving as Political Director for
McNally Temple Associates and campaigns for City Council, County
Supervisor, Assembly, State Senate, Congress, and State Treasurer.
His responsibilities ranged from general consulting to management,
media relations, fundraising and research - or when needed, rolling
up his sleeves to organize GOTV or burn shoe leather walking precincts.
He won over 83% of races he managed or directed.
Tab has also supervised or managed successful PR efforts ranging
from a comprehensive Flood Ed public education/media
campaign to planning and collateral development for a large non-profit
served as Chief-of-Staff to Assemblymembers Nao Takasugi and Tricia
Hunter, and was responsible for legislation, media relations, staff
management and community outreach - he even helped found the Ventura
County Red Team, an economic strike team that saved
or created more than 3500 jobs and generated local, state and national
media coverage. He was also responsible for political activities
including fundraising and grassroots.
Tab has been honored for his business and civic involvement, including
Friend of Business, from the Ventura County Business Alliance, Champion
of Children from FamiliesFirst, and was named one the Outstanding
Young Men of America. He is a graduate of Leadership-Sacramento
and sits on the executive board of the Rancho Dominguez Alumni Association.
He earned degrees in Business/Select Studies and Political Science,
attending Fort Lewis College, San Diego Mesa, and California State
University-Dominguez Hills, receiving numerous honors, including
selection as Outstanding Student Legislator. In addition to political,
PR and public policy experience, Tabs credentials include
business and management skills developed running a fine-dining restaurant
in Rockford, Illinois and as a management analyst/fellow for a major
airline at Los Angeles International Airport.
has skill, talent,
experience and drive -
and strong character."
Bob Woods, Vice Pres.,
American Tower Corp.