I’m just a simple country boy from Colorado. But I learned a thing or two on the farm. And twelve years of winning political battles.

I learned that hard work is often the difference between success and failure – winning and losing. Successful campaigns aren’t made by magic; rather they are created with hard work and discipline. In campaigns (just like real life) there will be times when you go up against somebody smarter than you, slicker than you, with more money, more experience or a well-connected family. That’s life - there’s not much you can do about those circumstances. But you control your effort. You can work a little harder, go a little farther, be more willing to do the little things – the tasks no one else is willing or able to do. It makes a difference.

After hard work, you must have attitude and be enthusiastic about your campaign or issue. You will not win if you do not believe you can win. Among political insiders today, it’s fashionable to be cynical, to tell you why “you can’t” do something. Finding a way to get it done takes brains and guts. Too many people in politics don’t have enough of either.

My grandfather once told me, “riding the fence can give you a mighty sore crotch” – that was his colorful way of saying “make a decision.” It takes guts to make a quick decision. It takes judgment to make a good one. In politics, you need both.

If you believe you can win, make good decisions and work hard, you still need a plan or focus. You must know where you are, where you’re going and how to get there. Experts and pundits talk about “strategic development and quantifiable objectives,” - that’s just a fancy way of saying: “make a plan and measure progress.” Whenever possible, keep it simple.

Finally: loyalty. Cynics and pessimists think loyalty is outdated - but I believe that a good team will beat a good individual every time. And teams don’t work without trust and loyalty. Real loyalty is a two-way street, that’s what makes it work.

Hard work. Enthusiasm. Judgment. Focus. Loyalty. A strong hand has five parts (fingers) that must work together to be effective – a strong philosophy does too. And that’s what you get when we shake hands and I commit to your organization, issue or campaign.


Tab Berg has managed and directed numerous successful and award-winning political or public relations campaigns. Over the past 12 years, he served as Political Director for a major political & PR firm and Chief-of-Staff for two different California Legislators.

His political experience includes serving as Political Director for McNally Temple Associates and campaigns for City Council, County Supervisor, Assembly, State Senate, Congress, and State Treasurer. His responsibilities ranged from general consulting to management, media relations, fundraising and research - or when needed, rolling up his sleeves to organize GOTV or burn shoe leather walking precincts. He won over 83% of races he managed or directed.

Tab has also supervised or managed successful PR efforts ranging from a comprehensive “Flood Ed” public education/media campaign to planning and collateral development for a large non-profit organization.

He served as Chief-of-Staff to Assemblymembers Nao Takasugi and Tricia Hunter, and was responsible for legislation, media relations, staff management and community outreach - he even helped found the Ventura County Red Team, an “economic strike team” that saved or created more than 3500 jobs and generated local, state and national media coverage. He was also responsible for political activities including fundraising and grassroots.

Tab has been honored for his business and civic involvement, including Friend of Business, from the Ventura County Business Alliance, Champion of Children from FamiliesFirst, and was named one the Outstanding Young Men of America. He is a graduate of Leadership-Sacramento and sits on the executive board of the Rancho Dominguez Alumni Association.

He earned degrees in Business/Select Studies and Political Science, attending Fort Lewis College, San Diego Mesa, and California State University-Dominguez Hills, receiving numerous honors, including selection as Outstanding Student Legislator. In addition to political, PR and public policy experience, Tab’s credentials include business and management skills developed running a fine-dining restaurant in Rockford, Illinois and as a management analyst/fellow for a major airline at Los Angeles International Airport.

"Tab has skill, talent,
experience and drive -
and strong character."

- Bob Woods, Vice Pres.,
American Tower Corp